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The dot-dash storyline clearly articulates every step of your slide deck’s argument: Instead of jumping into PowerPoint, you start by writing out your storyline in a text document using the dot-dash structure. In fact, you don’t open up PowerPoint until you’re completely satisfied with your storyline. Writing a storyline for your presentation doesn’t happen in PowerPoint.
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Have we demonstrated what’s in it for them?Īfter you’ve answered questions like these, you should have a better idea of whether a neutral, springboard or burning platform storyline is most appropriate for your slide deck.ĭownload the slide deck collection (.zip) How to write a PowerPoint storyline The dot-dash storyline.What are their triggers and/or sensitivities?.What is their current opinion or perspective?.What do we want them to leave the room believing?.To help find the best positioning for your storyline, you should always ask yourself a few key questions. These include (but are not limited to) questions like: It really depends on your audience, the context surrounding the presentation, and the objective you’re trying to achieve.
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Questions to ask yourself as you write your storylineĬhoosing the right positioning for your SCR storyline is difficult.
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We are failing to meet the needs of the business and stakeholders.We must invest heavily in capability development.To get there we need to develop some critical capabilities.We could be the standard setters for service delivery in the industry.We must develop a business case for the required funding for new capabilities.We are hampered by a lack of funding for capability building.We need to develop new capabilities to meet stakeholder demands.Let’s look at three SCR stories that lead to the same conclusion: The three types of SCR storylinesĪlthough the SCR structure is universal and should be applied to every slide deck, you can position the same SCR story in different ways.Īs the author of the presentation, it’s important that you understand your audience and choose the most appropriate way to position the story. In the next few sections, we’ll discuss how to craft this Situation, Complication, Resolution story in PowerPoint. Therefore, we need to respond - and here is how (resolution).There is a problem with this thing (complication).But in the context of your slide deck, your storyline will look something like: When storytelling in PowerPoint, you should use the same structure. They fix the problem and live happily ever after (resolution).The scene is set and the characters are introduced (situation).Your storyline should follow an SCR structureĪll almost every story follows the same narrative structure. It looks something like this: And the ability to craft a storyline in PowerPoint is a fundamental skill of any new consultant. Management consultants understand the power of storytelling in PowerPoint. Storytelling in PowerPoint is the process of translating your presentation’s argument into a compelling narrative. Stories have a unique and powerful ability to absorb attention. You see the story form in books, plays, films, advertising, religion, politics, and more. In order to do this, you need to grab and maintain your audience’s attention.Īnd the best way to hold your audience’s attention is to tell a story. The purpose of your slide deck is to persuade your audience and lead them to a conclusion.